Whilst being stuck in a 2 hour Trade Practices lecture with a 3 foot wide woman in front of me, a 7 foot tall woman 2 rows in front of me and cameras filming the thing so I had to force myself to look at something I couldn’t see, I realised that everything I learned about not trusting advertising I learned from the good folks at Mad Magazine when I was about 8. And it’s just been downhill from there.